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October 18, 2019
Business

Why Many Businesses Prefer To Use Promotional Products As Their Marketing Tool?

Over the years, promotional products have become an effective marketing strategy for businesses of every type, size, and stature. They are considered to be a cost-effective way of reaching out to the regular as well as potential customers and creating a lasting impression in their minds. However, for the smaller businesses and startups, promotional gifts help to curtail their marketing budgets and grab people’s attention at the same time. 

Here’s What Makes Them Popular As A Marketing Tool? 

  • Modern-day consumers prefer to keep promotional products and use them for at least 2 to 4 years depending on their durability. This is a good way to stay in the minds of your customers throughout the day. 
  • Apparently 80% consumers or clients prefer to do business with a company after receiving promotional gifts. 
  • Majority of 80% of consumers recall and remember the advertiser even up to 3 years after receiving a promotional gift. 

Doing simple research can help you to get some statistical data that will help you to understand the popularity of promotional products. According to research, approximately 90% people remember the advertiser and where they received a particular promotional product while more than 80% people adore the idea of getting promotional gifts with advertising messages. Additionally, the referrals for promotional gifts from satisfied customers is also an important determinant in terms of gauging the popularity of promotional gifts. 

The branded promotional products that can be used for a longer period of time are an equally effective way to attract more consumers. Giving away daily use items as promotional gifts is a great way of being remembered by your customers even after years have passed. 

Reasons why promotional products are important? 

  • They are low-cost and effective marketing strategies: Many companies cannot afford costly marketing strategies and here the promotional products prove to be a reasonable yet powerful tool for marketing. 
  • They render instant brand recognition: If you are a small or startup business then a promotional gift can help you create the right impressions immediately. 
  • Promotional products improve business prospects: Research shows that a lot of consumers do business with a company only after receiving promotional gifts. 

In this regard, Concept Plus is a leading online promotional products supplier that can help you get new items and ideas to impress your customers each time you gift them a promotional product. 

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