Microbreweries – Advantages & Challenges of the Business Model


When it comes to enjoying beer, there is nothing like fresh beer. If you are a beer aficionado, you will certainly know that some of the best beer in the world is made in microbreweries. 

So what makes microbreweries so special? If you are considering to own a beer brewing paradise of your own, you should know about the challenges and benefits. There are so many reasons why it is so special – there is more freedom for experimentation and innovation with the taste and flavor. 

When it comes to enjoying beer, everything has to come along – the ambiance, the food, and the beer. And fresh beer has a special place here. There is a growing trend of microbreweries emerging everywhere, supported by plant and machinery makers like yolongbrewtech.com.

Advantages of Setting Up a Microbrewery

Find out the different reasons why microbreweries are becoming increasingly popular.

Flavor & Taste

As already mentioned, the beer from microbreweries has the flavor and taste advantage over mass-produced beer. Besides, you can create a wide range of favors based on what is popular locally. In other words, you can create custom beer based on demand.

Choose Healthy & Natural Ingredients

With a microbrewery, you will have more control over what the ingredients are. So what makes this type of beer different and what gives you the edge:

  • Mass-produced beer will have some type of preservatives
  • When you produce your own beer, it can be free from glycerin
  • You need to produce only the required amount of beer, so there is no need to use preservation ingredients

All you have to do is to stick to natural and health-conscious ingredients. It takes around 7 hours to brew a type of beer. The beer doesn’t need to be stored for long periods.

Microbrewery Beer is Fresh

Fresh beer tastes better for so many reasons, apart from the ingredients part. Beer is a perishable food product. It is going to deteriorate because of many factors including:

  • Exposure to air
  • Exposure to light
  • Bacterial action

Commercially produced beer will have to travel from a brewery and will be stored for several weeks or months before being consumed. All this means that fresh beer is certainly going to taste better.

Different Brewing Process

Commercial beer has to go through the following processes before it is bottled:

  • Full pasteurization
  • Filtering

Your microbrewery beer doesn’t have to go through any such process. It is prepared fresh and served right there. This is why this beer has a pleasant taste.

This type of beer also has a price advantage. Since it is produced quickly with fewer processes involved, it costs less to everyone.

Micro-brewing & The Challenges

One of the most notable challenges faced by the micro-brewing sector is the quality to the brewery equipment. This is why it is important to find an equipment maker that can produce high-quality systems to power your business.

Typically, microbreweries make virgin beer. The beer is dispensed directly from the tanks to the glass. The use of low-quality machinery can create the risk of fungal and microbial infections. 

  • It is essential to invest in systems with food-grade components
  • The connecting pipes should be able to take up to 3 bar of pressure

More consumers and owners need to realize that the fresh taste of microbrewery beer should be enjoyed only if the plant meets the above-mentioned conditions. 

This market is still in the development phase. A microbrewery can produce anything from a few thousand to tens of thousands of liters of beer per day. Thus, anyone considering taking the leap in this field of business should know about its benefits and challenges.