With so many demands being made on our time nowadays, the question has to be asked – why make use of an editorial calendar? The answer is quite simple, if you want to drive traffic to your site on a regular basis then you’ll need to keep an up to date calendar of your editorial posts.
One of the worst things for any digital making campaign is repetition. It will kill leads and your followers will become bored – worst still, they may even ‘unfollow’ you. Now that’s a reason to make use of an editorial calendar for sure!
It’s important to note that making the most out of an editorial calendar is not only filling up the dates with topic headings for your content. It involves strategy, research and above all else, creativity to keep your content interesting, fresh and read.
It’s worthwhile to complete a digital marketing course so that you understand how an editorial calendar works as well as its many benefits.
Get it done
The main objective in any digital marketing campaign is to deliver high quality, interesting and relative content. When staring at a blank calendar it can seem a daunting task to schedule editorial content for the upcoming near future, but it is a must. An editorial content is able to give you a bird’s eye view of what you plan to post and it’s well worth the effort in the long run.
So, getting it done is a key element to the successful use of an editorial calendar for your content marketing. Remember to always be consistent when filling your editorial calendar and make sure you stick to the daily schedule. It’s no longer good enough to post content every day for a week only to be followed by no posts the following week. This completely defeats the purpose of your digital marketing strategy. Above all, consistency in posting your content is key and an editorial calendar is a great tool to help you be consistent.
Timing is everything when it comes to posting content and this sentiment does not only apply to which day of the week and time you post. With an editorial calendar you can plan ahead to incorporate upcoming holiday themes to better resonate with your audience at the time of posting.
Benefits of making use of an editorial calendar
When publishing high quality content across all the social media platforms can often seem overwhelming and difficult to remain consistent with your posts. An editorial calendar has many advantages and here are a few benefits:
- Avoid gaps – By using an editorial calendar you’ll avoid any unwanted ‘gaps’ in your content posting. You’ll be able to assess what content you’ve posted and plan ahead.
- Stay aligned – Once you’ve created a content strategy for your digital marketing plan, it’s important to stay in line with content style as well as look and feel. By using an editorial calendar,you’re able to get a quick overview of what content you have planned.
- Even social media distribution – Using an editorial calendar will help you distribute your content evenly across all the many social media platforms.
- Easy visualisation – The ability to visualise content for your digital marketing strategy helps you stay organised and enables you to effectively visualise your entire content at a glance.
Where to begin?
Creating an editorial calendar can seem like a daunting task, but the first point of call is to just ‘start’ and once you do, you’ll be on your way to get started. Remember to keep in mind the benefits of using an editorial calendar completely outweigh the time and effort you will have to put in at the beginning.
It’s a good idea to start off by creating a simple spreadsheet with columns such as the date, name of the social media platform, text as well as hashtags used. Remember to add columns for the name of the author and format of the post, for example – video, image, blog etc…
Now that we’ve determined just how advantageous an editorial calendar can be to your digital marketing efforts, the most important element of this great tool being a success is that you adhere to its schedule of content posts.