If you’re an individual with a business focused mindset, then you probably already know that LinkedIn is famous for being one of the best platforms out there to do professional networking.
With over 400 million users from all over the world, LinkedIn has indeed proven itself to be the best resource when it comes to making connections professionally. But has it ever crossed your mind to use LinkedIn for the purpose of lead generation?
One of the biggest source of headaches for any aspiring entrepreneur, businessman, or freelancer is being able to generate high quality leads that will eventually become paying customers. We know that generating leads can prove to be quite a tedious task. Luckily, we are now past the era of the time consuming manual lead generation (thank god). Being the largest professional network means that LinkedIn is a great digital platform to successfully generate leads, direct traffic to your website, and leverage content marketing.
In this article, we will be talking about a few of the proven and tested tips and tricks on utilizing LinkedIn to generate leads.
Connect With Your Visitors
LinkedIn notifies you every time someone visits your profile by sending you an email. Don’t be like most people who just end up ignoring these notifications, use these emails to your advantage!
When someone views your profile, there is a chance that they did so because they are interested in your products or services. We advise that you track them down (in a totally legal and non-creepy way). You can do so by using the email notification or by going to the “who’s viewed your profile” section.
There are actually a lot of discussion groups on LinkedIn for almost every single topic under the sun. Feel free to join some of these groups and establish good rapport with the other members. Don’t forget to give useful information, answer questions, and help solve problems—by doing these things, people will surely come to you. Thus generating leads for your site.
Use LinkedIn Pulse
In case you didn’t know, LinkedIn comes with its own news platforms called LinkedIn Pulse (which you can also download it as a separate app) where you get to post articles, maybe even talk up your products and services, and be noticed by potential leads. Because of the massive audience that LinkedIn pulse has, it would be easier for your article to be read by the audience that you want to reach, thus generating more leads. There’s also no need for you to wait for an admin’s approval to get your article published. How sweet is that?
I think it goes without saying that in order to stay relevant, you have to be active. Try to update your content at least once a week so that you don’t get cobwebs on your profile. Always do your best to engage with your prospective clients.
In conclusion, LinkedIn is truly one of the best platforms out there that you could use to connect with other people in and out of your industry and additionally, to generate leads for your business.
If you are still struggling with lead generation, we have one last Linkedin tool recommendation for you guys. You can opt to use automated lead generation software like LinkedProspect which has been proven safe and reliable when it comes to getting the right people to visit your business.
With all that said, we hope that you will be able to find the right strategy for your business. Feel free to experiment until you find the one that works best!