When you think about it, every type of business or service has an element of sales. You’re convincing someone of something that in-turn inspires them to continue business with you or your company.
We all have to revise the way we gain sales. Times change and our avenues for clientele and markets fluctuate. Attracting new people while keeping the existing people interested in the challenge. Here, we have listed and explained 8 simple yet timely ways to boost sales.
Mindfully Talk About Your Product or Service
The easiest way to get a new customer’s attention and hold it is to educate them. How is the product or service benefit them? Don’t list a plethora of features and benefits. Instead, create a picture for your prospective client. For example, the role the product or service does in their life is what’s described. If you’re selling the best frying pan on the planet, don’t discuss the non-stick surface, discuss the cooking. How its construction helps to lock in the flavour without the extra oil and calories. Get it?
Make Good Use of Your Customer Contact Time
Do you know if your prospective customers are qualified to buy from you? If you don’t, then two things are happening. One, you’re wasting too much time talking to the wrong market. And two, you aren’t sure who your target market is. That means you haven’t pre-qualified them.
The solution to this issue is to find out who is likely to buy from you and do a customer profile. Find out everything you can about this person and create an avatar. What sex are they? What type of income do they have? Where do they hang out? What’s important to them? Now, you have a demographic you can work with, and you can hard target them.
This one tie into the previous point yet it doesn’t negate it.
Make sure what you have to sell is something the customer needs and places value on. They may be your target, but you may have several products or services to pitch. Make sure you’re asking further discovery questions to match them with what your business offers. Shut down the conversation if there’s not a match.
Make sure you leave them with your contact information and never burn a bridge. Customer Experience is a key point to your success. They may need you later. After all, you did pre-qualify them. Contact is still contact, and they could mean future referrals for you. It just may be a matter of timing for this prospect.
Adopt Active Listening
Many business owners are so wrapped up in selling they talk more than they listen. Active listening is one of the most important skills of the salesperson. This is because the people who you’re selling to will tell you everything you need to know if you just let them talk. There’s nothing people love to talk about more than themselves. This is the way to know what they need, what they value and how not to make a mistake with them. That’s valuable to your business.
Delegate Responsibility and Administrative Work
If you can, once you can afford to, try delegating your busy work. Administrative paperwork and other responsibilities to others so you can work with customers more. Working on your business will take valuable time away from working in your business. Those man hours you outsource will be worth the money you make when you spend more time with customers.
Don’t Stall the Sales
Once a customer shows interest, close the sales It’s called a sales cycle. Don’t give them a chance to think about it. It’s that simple. This common mistake is not just for the newbies. Seasoned ones make this one too because they’re sometimes overconfident. That’s okay, don’t beat yourself up. Successful people understand we’re always learning.
Save your Customers and Yourself Time and Money
Make sure you upsell. It isn’t pushing anything on the customer if you can showcase why they need it now. It will save you money because bundling will make you more money per sale rather than having to depend on sales volume. There will always be slower times where you must but mostly try to get into a flow that works.
Always be Searching for New Customers
When we have a well-oiled machine, we tend to get complacent. Don’t do this; it’s going to ruin the flow you have. Oil still must be added to the cogs. This is done by spending a day per week on front-line work. Also, make sure you’re reviewing your performance and tweak where necessary.