When it comes to SEO there is an art of perfecting it for eCommerce, especially when you are looking at increasing your ranking. You should make sure that you are aware of some of the tips and tricks that would help you to see the rank that you want. Ensuring that the optimization of your website is done is critical since if it isn’t, then you aren’t going to rank nearly as high as the competition who has this done. Here is everything you need to know about eCommerce SEO so you can get started now.
The first step of eCommerce SEO services is doing an audit of your website and there are some common issue that sites face, including:
- Difficult to be crawled by Google
- Has almost no content or everything is duplicated
- Huge array of technical issues like cannabilization or site structure
You should make sure that you are using one of the best tools to undertake an audit of your page. If you don’t know what is wrong, then you can’t fix it and then you aren’t going to be getting any customers to buy items from your store.
You might not think about this, but one of the major things that you should be doing when you first start up your eCommerce store is worrying about loading speed. You want to have everything load up quickly and it should load within a few seconds, including all of the images and videos. Think about compressing the images and making the videos smaller in order to quicken up the time for loading. This is extremely important because if the site doesn’t load up fast, then the customers will hit back and go to another site that would come up quickly.
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Most of the time images aren’t important to SEO, but for those with an eCommerce site it is extremely important. Not only should you make sure that your images are the highest quality, but that they have all of the necessary ALT and title tags that are required. You need to have images of the various products with a white background and even from different views so that the customer is able to see everything they might want to see. If you can’t take the right quality images yourself, then consider hiring an expert to help you out with this.
Another area that is extremely critical for an eCommerce site is the description of your products. These should be informative and engaging while not being the same for all of the products that are similar. Think about changing up the descriptions for each item with different wording and even with some creative language. This is something to focus on because the description is going to be one of the first things that the customers see and would read to decide if they would be interested in purchasing your product. You should describe the product in detail and give a wide variety of information like the size, colour, usage and much more to give them the right information to choose.
There are just a few of the main things that you would need to work on when it comes to the SEO needs of your eCommerce site. If you don’t know what is most important for this type of site, then you need to make sure you are informed, including when it comes to the product descriptions and images. Also, think about ensuring that your site is loading quickly and that the information you are giving is valuable to the customer and that they would want to read it and learn from you.