Have you created the next life-changing app? Or the would-be coolest gaming app on the market? You might’ve, but you won’t know until people are using it.
But getting to that point can be a long and challenging process. It’s one thing to build the app, and it’s another to get it out to the people.
Marketing is one of the most important things for the success of any product, especially apps. With so many apps being developed and put on the market, customers need to know why yours is unique, and why they should use yours rather than someone else’s.
No matter what your app is for or how it’s designed, if people don’t know it exists, then what’s the point? But marketing your app takes more than just putting it out there.
It takes skill and critical thinking to understand the market, your audience, and how to get your app out in the world to the people who will use it, love it, and never let go of it. You want your app to fall into the hands of the right kind of people – your kind of people.
But of course, that’s not all there is to marketing. It’s a nuanced field, and you should know the tips and tricks before jumping straight in.
So, yeah, you get the point: marketing is important. But why is it that important?
In the digital age, it takes a lot to be seen. And being seen will make or break the success of an app.
Even if your app really will change the world, how will the world even know it’s there? The app world is oversaturated with games and apps for every problem you could probably think of. While each app has its use, there are probably at least 10 apps for every use a person could have.
And in today’s world, it’s unlikely that people will sit down and read about your app. They’re not going to read about 10 similar apps to learn about each one’s features and how each one is different and/or better than the last.
Marketing is about conveying a message in a quick, effective manner. It’s about being informative without being boring. You need to build excitement.
It’s simple in theory but difficult to execute. You’re appealing to millions of people around the world, with entirely different lives and different interests, and sometimes their interests are so different that they’re basically opposites. And every day, month, and year, these interests change and take on new forms.
So, now how do you do it? How do you market to a vast and dynamic field? How do you wade through the sea of other apps make sure yours is seen?
If you’re looking to market your app, here are 5 things you should know.
#1 Use your existing networks
Many people are hesitant to self-promote. But it’s one of the best places to start.
Showing your app to influential people like well-known bloggers and journalists can help your app take a big step in the right direction. You need people like this on your side to make sure your app isn’t neglected, forgotten, or simply lost in the mass of apps.
Family and friends are also great people to introduce the app to. They can provide reviews and help you advertise if they can.
Another great way to utilize your networks is to look for advice. If you know people who are experienced in the field or in marketing, they can have some of the best, expert advice that’ll help you make mistakes in the beginning.
#2 Make strong connections with users
To market well, you need to connect with your potential users. It’s the best way for them to develop of preference for your app over others.
While your app might be objectively better than another, features aren’t enough. It’s all about the user experience.
Making strong connections also means making deep and lasting connections. You need to first get people to download your app, and then after you need to make sure that they keep using it. And this can be the most difficult part.
Keeping tabs on the user experience can help you improve and update your app so that it’s easy to use and navigate. Even if your app has more to offer, if people can’t figure out how to use it, those features won’t matter.
#3 Research your competitors
According to Digital Authority, one of the best ways to keep your app up to date is to do research on your competitors. This will help your app keep its head above the crowd and ahead of the game.
When doing research, use the competitors’ methods to optimize their own app and understand the market. Your app should be as relevant as your competitors in order to even be in the same league. For example, you could use competitive keywords and visuals.
#4 Search engine optimization
Search engine optimization, or SEO, is one of the best ways to get the word out about your app. According to ComboApp, the best way to do this is to do SEO for your website that promotes your app, and creating a strategy for this is key.
In the SEO world, you should make content that stands out. It should contain material that connects with your users while also using keywords that’ll be recognized and give your app credence.
Another tip they suggest is that you should start SEO efforts before you launch your app. They estimate 60 to 90 days will do the trick.
#5 Adapt to the market
People are always changing, life is always changing, and more importantly, markets are always changing. As such, if you want to keep up with the people using your app, you need to stay in tune with market dynamics. And then you need to apply what you know to both the app itself and how you market it.
Another way to keep up with the market is to pay attention to emerging players and platforms. There’s a lot of potential in up and coming players and taking advantage of them before your competitors do is crucial.
So, if you’re thinking of an app or have started developing one, these tips will help you take your app to the next level. Too often is marketing overlooked, and after this, you won’t be making that mistake.
Though marketing can be difficult and complicated, getting a good team and creating a great strategy will help you stay on your feet. With these five tips, you’ll be on track for success.